What we do.

Innovations are fundamental for the survival and success of business. At Direct People we create functional innovations and help clients fulfil their visions.

We can’t do everything on our own, but we can help anybody build anything.

Who we are.

Our company was established in 2010 and was the first pure innovation agency on the Czech market. Since then we have innovated for more than 150 clients. We have created more than 300 innovations and launched 37 new products or services onto the market.

Our best known projects include Práce za rohem, which we created for LMC. The project features an application of the same name, which within the space of eight months became the largest app on the Czech labour market and for several months was the most frequently downloaded app in the Czech App Store.

In addition to work with clients, we also focus on our own start-ups, such as levnátramvajenka.cz, which offers clients cheaper travel on Prague public transport.

Stronger together.

In May 2017 we purchased a 50% share in the IT firm Viable One. Thanks to this we can achieve more! We have more people, we have more know-how, we are faster and stronger. What hasn't changed? It's still our long-term goal to create innovations, from the initial idea up to the market launch.

This is what we stand for.

And we mean every word.


If it doesn’t make sense for people, it doesn’t make sense at all

For us everything starts with people. They’re what matters most, not technology. Because people use products. And other people design them. And clients? Guess what? They’re people too!

Put simply, people are the basis of all of our success. And obvious as that may seem, few companies fully realise this fundamental quality.

That’s why we always try to be empathetic, intuitive and arrive at a personal understanding towards creating something that people can really believe in.


Who doesn’t create, destroys

We live in times where there’s huge capacity to bring about positive change. But to create in a meaningful way, potential problems and their underlying causes have to be understood. To create you have to be engaged.

As designers we believe that obstacles and barriers are all in the head. Imagination and the courage to question are pre-requisites for going beyond the ordinary.


Hell, yeah!

Goals are crucial. But the values of those goals are even more so.

There are lots of good ideas out there. But it takes guts to go after only the great ones! And if you don’t feel like “Hell, yeah! I want to do this”, forget it.

When pursuing goals, there’s always a myriad of approaches to take. But the most effective ones always change, an essential part of the process. That’s why it’s vital to reflect on each idea and consider whether there might be a newer one. One that’s even better!


Direct, that’s how we are

Our thinking is direct and transparent. And even though we preach empathy and intuition. Critical thinking and minimising bias are the keys to our success. Not to forget to differentiate between beliefs and proven facts.

When communicating we are open and direct too. Even if it means telling a client: “No, that’s the wrong way to go”.

It is this directness and transparency upon which we build lasting relationships and what makes great team-work.


We don’t talk, we act

Innovations is a craft and methods. A hard work with rules and processes. But the art is in choosing ideas that will take you furthest. And it is to be agile not to loose precious time. Therefore when designing new products & services we proceed by fast prototypes and get feedback from users as soon as possible.

If an attempt shall fail, let it fail fast.


The courage to enter uncharted waters

In order to design something new you have to step out from your comfort zone. You needs courage to talk to strangers about their habits, to let them judge your ideas even though they are not fully developed yet. And when some ideas don’t make the cut, to be ruthless enough to cast them aside no matter what.

We’re fearless, ready to take the lead.

Join Us!

Open minded? Hungry for progress? Caring about the meaning of your deeds? Check out our vacancies ;)